Guide To Print Marketing in This Digital Era
With electronic devices now firmly embedded into our everyday lives, it’s not hard to see why so many companies put huge focus and resources into digital advertising – however that does not mean that more traditional methods should be deemed obsolete. Today we will discuss in depth about print marketing in 2022.
According to government figures, online advertising spending hit almost £16.5 billion in 2020.
Ecommerce is also growing after shopping habits were turned upside down by the COVID-19 pandemic, but online growth can be backed up by physical marketing strategies.
Here’s how to make the most out of your printed marketing strategy, no matter what business you are running in 2022.
Be strategic with your products
Eye-catching physical products are much more likely to be remembered than an electronic ad that whizzes past a user’s eye with a scroll of the thumb.
In order to maximise that attention, however, you will need to think carefully about what best to use. Key considerations are where you are planning to advertise and the way that you want people to interact with you and your business after reading the ad.
There are few limits to what you can do with several expert companies enabling you to print customised flyers, posters and more.
Is there a very specific message you want to match with your ad? Hiring a flyering squad to dish out pamphlets while delivering a catchphrase might work. If you’re looking to direct city-centre pedestrians to a store, posters with large directional arrows may stop a few in their tracks.
Get creative with design
A poster or flyer that stands out from the rest is much more likely to be remembered, but you must bear in mind that the design must also deliver key messaging – function over form should always be at the forefront of your mind.
Your business branding should be front and centre, as well as clear information on any services or products that you are trying to advertise.
But remember to cut the chaff – it’s unlikely that your poster will be read for any longer than a few seconds, so hit the main points and leave the rest to a would-be customer’s imagination!
Include a ‘call to action’
The most important part of the poster will be a ‘call to action’ – something that makes the reader want to visit your store, website or follow up on whatever it is that you’re offering.
Information about special offers may help to increase leads – for example, “Call now for a 10% discount!” suggests a sense of urgency in the reader.
You may also be able to use posters as collectable vouchers – with customers unlocking gifts or discounts if they bring one to you. Of course, if they hand it in, you can always redistribute the poster to restart the process all over again!